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Comment: Social Big Data Analytics and the Evolving Business Model

The future of business driven collaboration is something that is taking place every day within consumer usage of social media, search and the resulting collaboration analytics run in the background. Examples of this range from using Google Search, Facebook, Twitter and Instagram Hashtags, or the Bing integrated searches within the Windows 8 operating system on the Surface Pro and Google’s search integration within the Chrome Pixel. What’s driving these changes within these companies beyond competition between each other?