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Tag: marketing

Lights, Camera – and Cut the corporate video mistakes

The ideal length of your video is shorter than you think. In the digital age, with shorter attention spans, research shows that 20% of people will switch a video off after 10 seconds if it doesn’t engage them. After a minute 45% of your remaining viewers will have stopped watching and 60% after two minutes. The ideal length for a corporate video is between 30 and 90 seconds, so aim for 60 seconds and deliver your key message early!

Kim Tasso on Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway

Thomson Snell & Passmore is a top 150 UK law firm with a turnover of £14.5m generated by 36 partners (18 equity). It is one of the oldest solicitors’ practices in the UK, having been established in Tunbridge Wells, Kent since 1570. In 2005, commercial litigation partner Kamal Aggarwal had a vision. He wanted to create a new kind of law office in the Thames Gateway area.

New Biz Friday: the Death of the Sales Funnel

In the first of a new series in conjunction with One North Interactive, the agency’s CEO John Simpson considers the Death of the Sales Funnel: embracing the full client relationship cycle and creating a relationship experience in order to drive client loyalty, advocacy and new business…

Comment: Computers and client relationships: Oil and water?

Working with law firms on both sides of the Atlantic has its challenges and bonuses… in particular the need for regular trips to Boston, MA (for the avoidance of doubt for those in Lincolnshire). Having found the best, flexible co-working space out there (if you haven’t visited WorkBar, you really should…) I settled down in my haven of innovation and creativity… surrounded by cool meeja and boffin types…

Business Development: Mishcon de Reya in the spotlight

Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms, starting with Mishcon de Reya. At number 45 in the charts and a fee income of £73m it’s one of the bigger firms – straddling both consumer and business markets, although 90% of its income derives from the latter. Its marketing fortunes changed when it appointed Elliot Moss as director of business development in May 2009

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