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Comment, Opinion & Guest Articles Latest News Law Firms

Comment: Five Emerging Trends in Law Firm Marketing and BizDev – including the rise of law firm sales

The word “sales” has slowly, albeit steadily, slipped into the law firm lexicon. As a result, the industry is observing the rise of the sales-focused law firm CMO or dedicated Chief Business Development Officer (CBDO). These positioned are being augmented with experts from outside the legal industry who are bringing more recourse process and structure to the law firm BD process.

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Comment, Opinion & Guest Articles Latest News Law Firms Talking Tech Vendors

Lights, Camera – and Cut the corporate video mistakes

The ideal length of your video is shorter than you think. In the digital age, with shorter attention spans, research shows that 20% of people will switch a video off after 10 seconds if it doesn’t engage them. After a minute 45% of your remaining viewers will have stopped watching and 60% after two minutes. The ideal length for a corporate video is between 30 and 90 seconds, so aim for 60 seconds and deliver your key message early!

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Comment, Opinion & Guest Articles Latest News

Kim Tasso on Marvellous Marketing: how Withy King got closer to the Oxford media

Withy King is a £16m, 45 partner commercial and private law practice with seven offices (including Bath, Swindon, Oxford and London) along the M4 corridor. I talked to Alison Woodhead, head of marketing, and Hilary Gladwell, CRM consultant, about one of their most successful campaigns.

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Comment, Opinion & Guest Articles Latest News

Kim Tasso on Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway

Thomson Snell & Passmore is a top 150 UK law firm with a turnover of £14.5m generated by 36 partners (18 equity). It is one of the oldest solicitors’ practices in the UK, having been established in Tunbridge Wells, Kent since 1570. In 2005, commercial litigation partner Kamal Aggarwal had a vision. He wanted to create a new kind of law office in the Thames Gateway area.

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New Biz Friday: the Death of the Sales Funnel

In the first of a new series in conjunction with One North Interactive, the agency’s CEO John Simpson considers the Death of the Sales Funnel: embracing the full client relationship cycle and creating a relationship experience in order to drive client loyalty, advocacy and new business…

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Events & Webinars Latest News

Relationship Marketing Event with Thomson Reuters Elite this Wednesday

If you are unable to attend LawTech Futures on Tuesday, you can catch one of the exibitors – Thomson Reuters Elite – the following day (Wednesday 1st May) at a breakfast briefing at Canary Wharf in London. Here’s the full invite…

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Comment: Computers and client relationships: Oil and water?

Working with law firms on both sides of the Atlantic has its challenges and bonuses… in particular the need for regular trips to Boston, MA (for the avoidance of doubt for those in Lincolnshire). Having found the best, flexible co-working space out there (if you haven’t visited WorkBar, http://workbar.com/ you really should…) I settled down in my haven of innovation and creativity… surrounded by cool meeja and boffin types…

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Comment, Opinion & Guest Articles Latest News

Business Development: Mishcon de Reya in the spotlight

Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms, starting with Mishcon de Reya. At number 45 in the charts and a fee income of £73m it’s one of the bigger firms – straddling both consumer and business markets, although 90% of its income derives from the latter. Its marketing fortunes changed when it appointed Elliot Moss as director of business development in May 2009

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Comment, Opinion & Guest Articles Latest News

How to get the best out of your PR advisers

Anecdotal evidence suggests that the average legal PR agency-client relationship lasts as long as a dolphin’s gestation period. About eighteen months.

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Events & Webinars Latest News

Latest legal IT, legal business & ediscovery events round-up

As Michael Aspel used to say, we have a bumper-bundle legal IT, legal business and ediscovery events coming up for you…