The ideal length of your video is shorter than you think. In the digital age, with shorter attention spans, research shows that 20% of people will switch a video off after 10 seconds if it doesn’t engage them. After a minute 45% of your remaining viewers will have stopped watching and 60% after two minutes. The ideal length for a corporate video is between 30 and 90 seconds, so aim for 60 seconds and deliver your key message early!
