Legal sector product design and development company Theory and Principle rolled out www.readthefingdirections.com last week in partnership with Spread the Vote, a non-profit working to increase voter turnout. This product is specifically aimed at young voters who are 5x more likely to have their ballots thrown out because they failed to follow the instructions.
Theory and Principle is heavily involved in the access to justice space and founder Nicole Bradick tells us that the ‘Read the f’ing directions’ site aims to provide clear, shareable information. Note there’s also a great video there from Roy Wood, Jr. and a number of other comedians, as well as an animated short with music written and donated by Bela Fleck.
Share this far and wide to help make sure that young voters are heard in the 2020 presidential election.