Slowly starting to recover from the madness that was ILTA, full reports to follow on this blog and in the next newsletters – topics include: Six Scenarios for the future of the iManage DMS within HP and Are the Days of Superstar law firm IT Directors numbered?
In the meantime here is a PowerPoint slide-deck produced by InsideLegal.com that follows on from a couple of media panels I was involved with – the tips were produced as Twitter tweets, hence their brevity. The only additional point I would make is that 'thought leadership' involves (a) thinking and (b) leadership – not unimaginative me-too-ism that simply repeats orthodoxy like a religious mantra.
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3 replies on “Top tips for generating media exposure for IT honchos”
I absolutely agree about your additional point on thought leadership. This is a brief video interview on the subject at ILTA10 in Vegas: http://youtu.be/pnLeH1m6nkI.
Excellent Presentation/Tips Charles – thanks for sharing.
Thanks for posting our collective tips – they were definitely a hit at our ILTA ‘Generating Media Exposure for IT Leadership’ session. Who says ‘competing’ editors can’t/won’t collaborate … Also thanks for serving on our media panel!
In terms of thought leadership, orgs like ILTA deserve a hat tip, not only for having a thought leadership category as part of their annual award program, but actually recognizing vendor (shock!) thought leadership … no that is not an oxymoron.