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Workshare versus DocsCorp – this time its personal

The rivalry between Workshare and DocsCorp in the document comparison and metadata management market seems to be getting personal, if not downright nasty.

If you run a Google search for 'docscorp', 'pdfdocs', 'comparedocs' and 'metadata assistant' – all brand and product names belonging to DocsCorp – the sponsored link at the top of the results pages points you to the rival Workshare site. We seem to recall this technique is known as metatag hijacking or keyword passing-off – a bit like the old trick of adding 'Britney Spears naked' to your metadata in the hope of attracting web traffic that would otherwise not visit a website.

Commenting on this, a spokesman for DocsCorp said “Needless to say we will be contacting Google and following whatever other legal recourse we have.”

• For the record, the Orange Rag checked out the Google searches at around 10:30am, Tuesday 24 March.

7 replies on “Workshare versus DocsCorp – this time its personal”

GAAASP!!! How could they Charles? Interesting try searching for Workshare Protect on Google or ask.com. “ta da” – Docscorp come up as a sponsored link… ..nasty indeed!
First the credit crunch, now this. Where will it end….
By the way – according to Google it's not actually illegal. But hey if Docscorp are so worried?
An amused observer.

DocsCorp have sent us the following comment…
“As far as DocsCorp is concerned this issue has been resolved.
“Workshare is no longer running its display ads for the keywords DocsCorp, pdfDocs, compareDocs or Metadata Assistant. These keywords appeared as the title for the Workshare ad and then directed people to the Workshare site, which was not the intent of the person searching.
“We run ads on Google too. We run ads on keywords people search on. The difference is we state who we are; we state our solution; we state that if you click on the link, you will be directed to our website. We don’t claim to be someone else.”

Charles, does anyone apart from Docscorp and you really care? We all know Workshare so it’s hardly like anyone has been duped! I have to say I personally thought it all rather funny. You seem to have taken Docscorp’s side in a lot of these things recently. What did Workshare have to say – did you even ask them to comment? Believe it or not there are plenty of loyal and happy Workshare customers like us out there who look to your for impartial and fair journalism. Is it fair to continually bash one vendor?

Dear Mr/Miss/Mrs/Ms Anonymous
Well you clearly are getting excited about this story (even DocsCorp have moved on) as this is the second time you've posted on it. More than happy to hear some ringing endorsements from happy Workshare customers – but so far none have been forthcoming, even from you. I think the point has come for you to either put up or shut up.

The word 'Anonymous' can't hide your IP address!!
I always metadata tag my stuff with 'Handsome', 'Genius' and 'Make mine a Guinness' but other than the last one everyone knows it's all bull****

Why doesn't everyone forget the petty argument between Workshare and DocsCorp and simply move over to Change-Pro?

According to one IT director I met at ILTA London, Workshare should ignore DocsCorp and focus on Change-Pro because, quote, unquote “its half the price and has twice the functionality of Workshare – Change-Pro is the killer app”

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