UK Top 100 law firm Kingsley Napley has selected Peppermint Technology’s legal CRM solution – client engagement, alongside Introhive, we can reveal. It becomes Peppermint’s 13th UK top 100 customer after wins including Cripps, Penningtons Manches, DWF, and Royds Withy King. According to our UK top 200, Kingsley Napley previously used Elite ContractManager for marketing and CRM.
What’s interesting about the selection is that in common with many firms, we’re told CRM at Kingsley Napley was perceived to have limited fee-earner value. Business development and marketing director Leor Franks says in a statement out later today (3 February): “Previously, by and large CRM was perceived within the firm as a marketing tool and a time drain for our customer facing teams. What Peppermint Client Engagement brings to the table is an engaging suite of tools that are transformational to the business development and marketing function, while also working alongside our fee earners, without increasing their admin workloads. It will underpin our ability to most effectively understand, communicate with, and add value to our relationships with current and new clients.”
The partnership with Introhive helps to automate CRM data extraction and improve the quality of data held, including the ability to scrape email signatures and to identify contacts from Microsoft Outlook or G-Suite.
IT Director Ash Cooper, said: “Peppermint were selected because they demonstrated a deep understanding of the legal market, our firm, and how modern technology can help deliver our CRM strategy. We recognise that in all areas the correct technology investments provide a platform for our next phase of success. This is contingent on an innovative data strategy, process efficiency and understanding the critical nature of maintaining strong relationships between lawyers and clients. Peppermint Client Engagement achieves this and more, making it a great fit for our vision as we head into an exciting new year for the firm.”
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