AffiniPay today (19 August) announced that is has rebranded as 8am, which it says better reflects the company’s evolution into a unified business platform for professionals. Affinipay’s suite of products – including LawPay, MyCase, CPACharge – will operate under a single brand and platform moving forward.
AffiniPay has grown through acquisition and the new name is intended to bring together its software, solutions, and integrated tools under one brand, making it easier for lawyers, accountants, and client-focused professionals to engage with everything they need in one place.
Dru Armstrong, chief executive officer of 8am said: “Our new brand brings our solutions together under one promise: to make it easier for professionals to run their firms with confidence, deliver world-class outcomes for their clients, and grow for the long term.”
8am supports circa 250,000 professionals in the U.S. and Canada. It has achieved 217% revenue growth over the past three years, and employs over 600 people across its Austin and San Diego offices.