Am Law 200 firm Lathrop GPM selects Peppermint's CRM plus Client Sense

In Peppermint Technology’s second public Am Law 200 law firm win, Lathrop GPM has selected its Microsoft Dynamics 365-based client relationship management solution Client Engagement, together with relationship intelligence software by Client Sense.

Lathrop has around 350 attorneys and 13 offices across the U.S. It was formed in 2020 through the combination of Lathrop Gage and Gray Plant Mooty, with director of marketing operations, Leslie Noakes, leading the rebrand project around the merger as well as the firm’s CRM initiative.

Lathrop wanted a CRM solution that was “truly client centric.” Noakes said: “Our clients are at the heart of everything we do. We were seeking a new CRM solution that would help us think ahead, anticipate business trends, and plan for challenges as we work alongside our clients. Peppermint Client Engagement and Client Sense are ideally placed to equip us with the data we need to make decisions that help us meet those strategic objectives.”

Client Sense, headquartered in Brisbane, Australia, automatically captures external contacts including titles and addresses, to ensure that CRM data is kept up to date and provide a picture of the strengths of relationships. Peppermint is increasingly finding success in winning work in partnership with relationship intelligence vendors such as Client Sense or more regular partner Introhive, with which it recently won UK top 100 law firms Kingsley Napley and Shakespeare Martineau.

This new win for Peppermint shows a growing momentum in the United States. Other key recent developments in the region include Detroit-headquartered law firm Dickinson Wright becoming its first US customer, and Bob Beach joining Peppermint from Pinnacle to spearhead its US launch.

Beach told Legal IT Insider on his arrival: “We’re going to see a big focus in the industry around CRM. Before the pandemic, I felt that 2020 was going to be the year of CRM for law firms but then the pandemic hit and slowed things down. We’re now moving back to that place where firms know they need to get better with how they engage with clients and prospective clients.”

caroline@legaltechnology.com